By K Damian Qualter

Google Panda, Google’s new algorithm for assisting to rank web-sites, is mainly responsible for a bit of a stir over the last year. The creation of Panda means that the way that Google’s spiders now assess a website is different, and for that reason the SEO methods that ought to be used both onsite and offsite also have changed.

Mercifully many of the old Search engine optimisation strategies still favorably affect your search engine rank, but just a few don’t and it’s these methods you have to cease making use of or maybe update.

Prior to deciding to try this though it is practical to consider how Google Panda has changed the way Search engine optimisation works.

Therefore, basically, a great Search engine optimisation campaign should include these 3 elements:

• Written content material, both onsite and offsite
• Back linking
• Social media

There are of course several other components that may be incorporated but for the purpose of this subject it is simply necessary to mention the big three.

Optimising your Information

The articles that you’ve got onsite and the content material you’re writing for submission web sites, blogs and also directories is one of the greatest contributing factor for your web-site’s SEO. This means that if you get it right your search engine ranking will enhance, however, if you get it wrong you stand the opportunity of getting your site flagged for further assessment or totally restricted (by Google).

Google Panda specifies that written content, especially onsite content material, has to not only possess the normal Search engine optimisation features e.g. keywords and phrases, tags etc. it also has to be good quality content.

By ‘good quality’ Google means that all content must be well crafted with correct spelling and grammar, it needs to make sense to a human reader and not just to a spider or even bot, and it has to be informative to whoever takes enough time to learn it. This means that sub-standard content material written with the sole purpose of cramming in Search engine optimization keywords is now very much frowned upon by Google bots.

Web sites discovered to have poor content material do rapidly drop down the rankings for their certain key phrases. Just as an aside it is also worth looking at the newness of the written content in your website. The reason being a second formula of Google Panda’s checks how often you enhance or update your content material in a bid to evaluate how active and also beneficial your website is.

Therefore, the greater the amount of new and related content you add e.g. as a blog, the better your internet site looks and also the more your rank improves.

Making the Most of Back-links

Modifications applied via Google Panda mean that spam back-links are actually categorised poor Search engine optimization and any websites noticed to get back-links from non-related web sites are penalised with their rank.

Obviously back links that come from a write-up you’ve written with an write-up directory will not be seen as being a spam link, although you will have to make sure the SEO keywords and phrases as well as the common topic of the article matches that of your site. The identical relates to guest blogs on websites you are writing and get posted. So for instance, let’s say your website is about cat care and you write an article to have on an article creation and submission website on the topic of cat medications. Your post then becomes published by ten directories and you also get ten backlinks.

These types of back links are fantastic back-links and they will assist in improving the rank of the website, even though directory sites them selves are not associated by topic to your web site.

Now let’s say you write a second write-up on a very well-known yet unrelated topic, simply so you can create loads more back-links. Again you submit it and this time 100 directories accept it. The hyperlinks you obtain using this article will be viewed as poor backlinks and if enough negative back links are detected you might find yourself getting the site banned totally by Google.

Keeping up with Social networking

Social networking platforms, and particularly Facebook, Twitter and also Google + are definately the new popular trend in terms of SEO, and Google Panda looks very positively at web sites which have more and more ‘Likes’, ‘+1s’ along with Twitter streams mentioning them.

If you do not already have widgets on your own website for the large social networking websites add them as soon as you can to ensure that visitors to your internet site can start using them and sharing your content with other people.

It is also beneficial creating a Google + company page plus a Facebook enterprise page so that the countless customers of these social media marketing sites have the opportunity of locating your business. Once more you are able to safely weblink these types of webpages to your website so creating another couple of highly substantial back links.

To conclude

If you’re seriously interested in the SEO of your site you should think with regards to Google Panda. And so, focus on the quality of the written content rather than the number of times it is possible to squeeze in your Search engine optimization key phrases. Also make an effort to produce as many meaningful back-links as you possibly can, as well as do not forget about the social networking websites – even if you do hate them with a passion.

Damian Qualter is One of the world’s leading Search Engine Optimisation Experts. If you are looking for FREE SEO Tips, Videos and Training then be sure to visit http://www.seotastic.co.uk NOW

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