Posts Tagged ‘web’



18 Simple SEO Items Commonly Missed in Web Development

One of the things we constantly have to do as SEO experts is give recommendations to companies on how they need to change their site so that they can be better optimized.

The sad thing is that a lot of the things we recommend should have been done during the Web development phase the first time around.

No matter how much the SEO world tries to get the information out there, a lot of Web developers don’t understand the basic concepts of SEO. This in turn leads to sites being developed that an SEO team will later have to tear apart and fix.

So whether you’re designing a new site in-house, using some kind of template site-building system, or hiring an outside firm, here are 18 things that you’ll want to make sure are in place before you launch your site. It will keep us SEO guys from giving your site an overhaul later. By following these guidelines you’ll have a much more search engine friendly web design from the beginning.

1- Perform Keyword Research Before Developing the Site

SEO starts with keywords. And if you’re planning to market your site in the search engines, you should know what keywords you want to rank for before you even start building the site. Make sure this is done FIRST.

Here are some other posts that talk about how to properly do keyword research:

Keyword Research Gems from PubConHow to Create a Huge Keyword ListUse All the Tails in Your Search Marketing Strategy2- Put Non-www to www Redirects in Place

It amazes me how many sites load with and without the www in the URL. The problem with this is that it creates an automatic duplicate of your site, and can waste a lot of link value as people link to both versions. Decide which version of your URLs you want to use, then 301 redirect everything else to the preferred version.

3- Use a Static, Keyword Based URL Structure

Dynamic URLs can cause a lot of problems if not handled right. So rather than going through all of the headache that they cause us SEO-types, just set your site up with good URL rewrites so that you don’t have dynamic URLs in the first place.

More posts about URLs:

Checklist for Changing Your URL Structure3 Common URL Problems and How to Fix ThemAbsolute URLs

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Tips To Taking Advantage Of Small Successful Business Ideas

While the internet is filled with some tremendous opportunities, few entrepreneurs actually make the most of their small business. It is certainly not a walk in the park to succeed, but the rewards make the hard work more than worth it. Here are a few tips to help you take advantage of small successful business ideas.

The number one thing you must have to make the most of any small business ideas is a solid marketing campaign. Without promoting and marketing your business people have no way of knowing you exist. It is up to you to network, interact, and let people know about your business.

As for your web site itself, it is crucial you have fresh and enticing content to reel visitors in. Far too many businesses and web sites have the same monotonous content that has been posted all over the web. This is where it pays off to research and use the creativity you have in your head.

Content is just not enough these days if you want to intrigue visitors. Along with quality content it is imperative you have graphics, audio and video as well. The more you have to offer visitors the better chance you have of keeping them around. Just make sure you properly balance the web site so it does not appear to be cluttered.

The final tip to take advantage of small successful business ideas is to pay attention to the customer. No matter how busy you are with other facets of the business, the customer should be your number one priority. If it were not for the customer, you would not be in business. Make sure you respond promptly to customer emails, thank them for purchases, and check to see if everything is going smoothly.

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An Unconventional List Of Small Business Ideas

You are probably well aware of the many small business ideas that flood the internet and are in high demand.  Freelance work, starting your own business, and selling other people’s products are typically a few things that first pop into your head.  Here is an unconventional list of small business ideas you may have never even thought of.

1. EBay
There are people all over profiting from selling their own items or items of others.  You can start by gathering items laying around your house and selling them.  From there, purchase limited edition items or tickets that have sold out and sell them for far more.  Lastly, consider going from house to house asking people if they have items they would like you to sell for them and then you collect a commission.

2. Next on the list of small business ideas you ideally would not think of is selling photos.  There are a number of web sites that purchase stock photos or photographs that you have taken.  This allows you to take your passion of photography and start a career out of it.  You can even develop it into an extended business by creating your own web site and selling photographs to visitors.

3. Virtual assistant
The final unconventional job on the list of small business ideas is to become a virtual assistant.  This consists of you assisting web site and small business owners with various tasks they may need help with.  After all, every entrepreneur knows and understands the endless amount of responsibilities that arise.  There simply is not enough time in the day to complete everything it seems like.

Stephen

Tips To Taking Advantage Of Small Successful Business Ideas

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While the internet is filled with some tremendous opportunities, few entrepreneurs actually make the most of their small business.  It is certainly not a walk in the park to succeed, but the rewards make the hard work more than worth it.  Here are a few tips to help you take advantage of small successful business ideas.

The number one thing you must have to make the most of any small successful business ideas is a solid marketing campaign.  Without promoting and marketing your business people have no way of knowing you exist.  It is up to you to network, interact, and let people know about your business.

As for your web site itself, it is crucial you have fresh and enticing content to reel visitors in.  Far too many businesses and web sites have the same monotonous content that has been posted all over the web.  This is where it pays off to research and use the creativity you have in your head.

Content is just not enough these days if you want to intrigue visitors.  Along with quality content it is imperative you have graphics, audio and video as well.  The more you have to offer visitors the better chance you have of keeping them around.  Just make sure you properly balance the web site so it does not appear to be cluttered.

The final tip to take advantage of small successful business ideas is to pay attention to the customer.  No matter how busy you are with other facets of the business, the customer should be your number one priority.  If it were not for the customer, you would not be in business.  Make sure you respond promptly to customer emails, thank them for purchases, and check to see if everything is going smoothly.

Stephen

  • The Art of Working Once But Getting Paid Time and Time Again Free Report (No Opt-in, Use it free and learn) The exact strategy we used - and continue to use - to create a multi-million dollar internet business. It's not rocket science, just a matter to doing things the right way. Essential reading for any internet marketer.

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    Stephen Meyer, EzineArticles.com Basic PLUS Author

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