5 Very Simple EBay Marketing Strategies For Absolute Beginners
I am addressing the next few paragraphs to those people who are just starting off their ebay marketing venture. Regardless of whether you could be marketing training books, DVDs, Video games, collectibles or clothes, everything (except ebooks and services) has to be mailed. And now it is the delivery cost, handling fees and posting that appears to cause a great deal of angst among the fresh sellers.
You have heard the guidance – don’t overcharge for postage cost. That is excellent suggestions, certainly, as practically nothing will turns off potential customers such as sellers who overcharge yourself on the delivery costs. It is also a practice that will rack up harmful feedback score.
However, I’m going to play Devil’s Advocate right here and advise that you do not exaggerate and provide so much of a break on shipping charges in which you are chipping away at your earnings. It’s great to not forget the actual “invisible costs” of shipping: bubble wrap to help safeguard your fragile items, tape, delivery envelopes, boxes, etc. Then you have the fuel you put in your vehicle to take all those journeys to post office.
You might think I’m being caculative, unfortunately, if you added up all of your eBay expenditures in the year (as many did for his or her recent taxes) you could be astounded to see how each of the packing materials as well as gas for the vehicle added up and took a little amount from your eBay profits. Plus, remember that, they do add up.
A lot of people are even more surprised to find they underestimated the weight of the packages, resulting in the profits to decrease further.
How could you be sensible to both you and your buyers?
1. Invest in a weighing device or scale. It may sound very simple, nonetheless purchasing a weighing device or scale could help you save a lot of money in shipping charges. If you are simply eyeballing the weight of the product, you may often times guess too low, and then get a surprise when you go to the post office and find out the item is likely to cost twice of what you may imagined to send.
2. Find out the measurements of the packaging prior to listing them. Quite often some of the packages cost more to send because of their much larger dimensions. Understanding the weight alone clearly not good enough.
3. Give potential buyer various sending methods. Some people favor quick shipping and delivery by using Express service, although some people would prefer to save money with parcel post although the actual time it takes is much longer. It’s often a good idea when using parcel post or other slower ground shipping to tell the customer through email that it may take between 8-10 days.
4. Save yourself some money anytime you can by using carton boxes that have been used. Most retailers tend to be more than happy to allow you to rummage through their old carton boxes and take some home together with you. Yet, do remember to pick cardboard boxes which might be in good and presentable condition, safe and sufficiently strong for your goods. And also, assuming you have breakables, never skimp on the bubble wrap.
5. Give yourself a small handling cost that will cover your expenses. Some eBay sellers add on an extra $2 or $3 towards the shipping and delivery fees with regards to the handling charges (depending on the price of that item and also how much packaging you need to use). I highly advocate doing this as your costs can mount up if you do a lot of selling on eBay. Don’t forget to be straight up with your buyers that you’ve got a small handling fee so they won’t make a complaint about it later.
To be fair to yourself and your buyer can keep both of you pleased, and also maintain more of your income in your wallet.
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