Is Split Testing Really All That Important for Online Business Success?

Thursday, December 2nd, 2010 at 7:41 am 
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Split testing has always been an important part of any successful online marketing campaign, but is it really necessary? It has been said that if you can improve a part of your sales funnel to increase your sales then it is worth doing. Is it really that important that you should utilize the amount of resources it requires to split test? If this is the case when do you decide that you have done enough testing?

Let’s take a closer look at the need to split test on your squeeze page, website or any other aspect of your online business.

Firstly you must understand that the purpose here is not to say that here is no value at all in split testing; but rather that it is only useful up to a certain point, and then continued testing begins to give diminishing returns and becomes more of a waste of time. What is important here is deciding when that point has been reached.

With that foundation now established, let’s take a look at the issue and work out the cost of testing in general. If for example you are testing your title or attention grabber, and you have one in red and another in green, you will need to drive traffic to your page where half of your visitors will see the red and the other half will see green. After a few thousand or however many you decide on, you will then need to gather your information and analyze it.

After analyzing the information and lets say the green worked better than the red, does this mean that green is the best. Absolutely not! All it means is that it is better than red, and now you will need to test it against blue – and then pink – and then black and on and on.

Once you have settled on the right color for this exercise lets say green you will then need to test the text of your title and you will test A against B, but as with the colors you will need to test multiple times with various titles. The point is that at some stage along the way you will find that all this testing is costing you more than it is benefiting you or your online business. Of course you have the choice of testing everything you desire both on and off your website, squeeze page or anything else you plan on testing, but when do you draw the line and decide that it is time to stop.

There are many online marketers who will tell you that you should always be testing, but if that is so, when do you actually begin to benefit from all this information that you have been gathering so diligently?

Now lets look at the costs that all of this has incurred up to this point. The number of hours, days or even weeks that you have put into this task will have cost you a lot of time, and time is money. Even if you have done all the labor yourself how much have you lost in income opportunities because you have been too busy crunching numbers and doing nothing else.

All the time you have spent on making changes to your website and the decisions on what you are going to test and how you are going to test it, might well be an acceptable expense, but the thing that many online markers seem to overlook, is that while all of this is going on you are losing customers, simply because people are not converting as well while you are busy testing.

This is not to say that split testing has no purpose at all in the greater scheme of things. The important point here is not to get carried away by it all. Just because you can test everything does not mean that you should, all you need to do for the good of your online business is to set a conversion goal before you begin testing and as soon as you achieve your goal, get on with your next project.

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Some Vital Elements That Makes Squeeze Page Attractive

Wednesday, November 24th, 2010 at 9:52 am 
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A squeeze page is a landing page, with the intention of getting your website visitor to sign up for your mailing list. That is its only motive – nothing more. It is not surely a sales page! You simply need them to sign up for your mailing list, nothing more. In light of that, many people start searching for all types of cool squeeze page ideas. They want something nice, something exceptional – but squeeze pages have been tested again and again, and there are certain key elements that make any squeeze page, regardless of how basic, work.

1. Short Copy

Making the copy on the page brief is commonly a better idea. Short copy not only makes it practical for the reader to see what is happening and what they are meant to do, but it also keeps all of the info and the opt-in fields ‘above the fold’ – which means, in the top section of the screen, so page views don’t have to scroll.

2. 4 Essential Ingredients

Firstly, you need an attractive headline. Try to make a headline that points out a question or challenge your target customer is facing.

Secondly, you should outline the benefits – what’s in it for them if they sign up for your list? Always inform them what they will be getting, and how it will benefit them. Write from the perspective of your client,

Third, you need a call to action. It’s not sufficient to just have the mailing form – you should actually tell people what they need to do (for instance enter their name and email), and click on the ‘submit’ button.

Lastly, you need the opt-in form. Here, visitors will put their information and submit it to you. The less data you request, the more likely people will sign-up. The more information you look for, the more valuable the lead is because you will learn more about them. How you manage it depends on what you want to sell, now and then.

3. Incentive

The fanciest squeeze page ideas cost you nothing if you don’t have an attractive offer that gets people willing to sign up. Use some form of incentive. Offer them a free report, article or application. Offer a mini email program, or a video. Whatever it is, be sure that it is something that your target visitor will want, and that it provides them with valuable information that they can’t find anywhere else. Look at who your ideal client is – now, what would be of worth to them? What could you offer them that would really be helpful in their case? The better your deal, and the more beneficial it is, the more they will believe you, and want to stay on your listing. And, eventually, they will want to purchase from you because they know you, and you have shown yourself to be trustworthy and helpful to them.

So leave behind all these fancy squeeze page ideas. If you have these crucial elements ready, you’ll get people signing up to your list and you’ll grow your prospect base with people who are perfect to what you’re offering.

Kent has had a home based business for 20 years. Check out his latest website http://www.ShoulderPurses.net where you will discover reviews, tips and more about Shoulder Purses.

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Make Money Taking Surveys

Wednesday, October 13th, 2010 at 1:36 am 
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Although the economy is on a set back right now and people have been losing jobs, this does not mean that there are no other means of earning an income anymore. In fact, the internet has been a goldmine when it comes to opportunities related to earning money.

The best thing about these internet money making schemes is that one does not have to leave home to earn cash.

Anyone can make money by taking surveys. Although one cannot earn as much as one does in a normal job, taking online surveys is a viable way to earn some extra cash which one in the midst of an economic recession can really make use of.

A month of doing online surveys usually pay $50 to $100 excluding freebies.

The trick to make money by taking surveys lies in signing up with different survey sites so that you get more chances of taking surveys.

When you sign up with these sites, you may usually have to disclose your personal and demographic information for companies to gauge your eligibility to take surveys.

After doing so, you will be selected as a panel member. When you do so, you will be invited to take a short survey which will allow the company to know if you are what they need to take the real survey.

Finally, when you get selected, you will be able to take the final survey which buy cheap Nasacort AQ online is lengthier and will offer you some form of compensation after completion.

The pay differs according to the company that commissions the survey. Some will pay from a dollar to $20 while others would hold a raffle among all those who took the survey with a prize in the end.

Some companies on the other hand would send in free products as form of compensation as opposed to money.

Companies usually commission these surveys as part of their business strategies.

Whether it is to single out a target market or find out the public’s receptivity to a product, surveys are great statistical tools to accomplish these tasks.

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    The Importance Of Internet Marketing

    Sunday, September 12th, 2010 at 1:47 am 
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    Regardless of your business size, Internet marketing can work for you. Marketing over the web can help with visibility and increase the potential for sales of any size business. Offering customers information online has become a basic element of doing business. Online marketing can offer a simple way for customers to find information, or can be used in more complex ways, such as launching marketing campaigns on a large scale.

    All types of businesses need to have a presence online in the marketplace today, including businesses operating a traditional storefront and companies operating over the web. A company website is a must with most businesses, and a tool available to all companies. Business owners can choose any type of website, from a single page with basic information, to a complex site for online sales.

    When considering a web page, businesses have many options to choose from. Most cities and towns have at least a handful of professional web developers and designers to help make and launch website, regardless of how simple or complex. Outsourcing web development and management can give a business owner the option of letting the professionals handle the complexities of technical issues.

    Many web hosting companies offer templates that most technology novices can use to create a website. Templates offer businesses a low cost way to produce a web page and get online, and can be a good solution for owners of small businesses. Templates offered by web hosting companies allow the user to make changes and add updates in the future, as well as give the website owner a great deal of control.

    For simple websites, some basic information can be very important. Websites should include information about the company, products and services, operating hours, location and contact information. Small businesses can also consider offering information about the company owners, for a more personal touch.

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    The Internet has changed the way everyone searches for information and conducts business. Internet marketing can help almost any type of business, by offering company, product and services information for everyone to access. Marketing online can turn a small business of today into a global success of tomorrow.

    When it comes to choosing the best idea for a PLRinternetmarketing.com">online business, you need to find the right idea. With our guide to PLRinternetmarketing.com/category/internet/">Internet marketing, you will become a successful business on the Internet.

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