In our day and age, nothing is becoming more important than monitoring your brand name. With websites like RipoffReport.com and Scam.com, you can find yourself looking for an SEO company to handle your Reputation Management in a hurry. Some companies often take it a step further, monitoring their executive management member’s buy cheap ED Strips online names and their products and services names. The beautiful thing about monitoring your brand name is that you can use the time spent monitoring toward your link building efforts as well.

Using different methods and different tools, it is very easy to follow what people are saying about your brand. When someone references your brand, you can immediately reach out to that individual and thank them (if it is a good mention) and ask them for a link to your website. You might even ask for specific anchor text to be used and leverage that opportunity for maximum SEO effectiveness. These are some of the easiest, most beneficial, and natural looking links you can acquire to diversify your link portfolio.

What if you took this a step further? What if you used these methods and tools to monitor chatter in your industry and around your keywords and keyphrases? You could not only promote your brand by answering people’s questions, but you could find additional link partners with those people who are already talking about your industry and the specific keywords you are targeting.

There are many different tools that can be leveraged in finding these link building opportunities. I will discuss my favorites and how I use each of them below.

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