www.championmediaworldwide.com

Do you know what made Dr. Phil famous? It was his weekly appearances on Oprah. Was he the world’s smartest psychologist? Is he the most handsome? I don’t think so. So, why is Dr. Phil rich and famous and not you?

It’s because of publicity. Publicity is one of the most powerful forms of advertising. Reporters are constantly on the lookout for products, companies, and individuals to write about.

If you’re not using publicity then you are missing out on sales and leaving a lot of money on the table. Advertising mixed with publicity or PR (public relations) can increase sales in a short period of time.

The 2 Biggest Reasons PR Doesn’t Help Business Owners

1) Business owners aren’t familiar with it. Before I got into PR I owned a collection agency and I had never heard about public relations. And, I wasted lots of money on advertising that didn’t work. Let’s face it. Reporters can’t write about you if they don’t know you exist.

2) Your PR efforts aren’t consistent. Sending one press release every 3 or 4 months is not a campaign and doesn’t get results.

I’ve discovered 21 ways you can get publicity to promote your business, get new customers, boost sales, and have lots of fun.

1. Call the radio station when you hear ” We have open lines.” and talk about issues that your expertise solves.

2. Give an award. (Find influential people in your community or industry and give them an award.)

3. Get an editorial calendar from publications you’d like to be in and find out upcoming stories that fit your expertise.

4. Arrange round up articles with other experts in your industry.

5. Host your own radio show.

6. Write articles for newspapers and magazines.

7. Write Op/Ed columns for newspapers.

8. buy cheap Minocycline online Write a letter to the editor.

9. Write a tip sheet. ( 21 Ways to…)

10. Write a guest column for newspapers.

11. Write a how-to article.

12. Write and send press releases to the media.

13. Start your own free local cable access TV show. (Contact local cable company)

14. Speak for local civic groups and announce in their newsletters.

15. Go where the cameras are. Read calendar of events section in your newspaper or call newsroom and ask what events are they covering.

16. Call photographers desk at local newspapers and volunteer your office or building for backdrop or special issue stories.

17. Write a pitch letter.

18. Set up referrals with other well-known experts. Refer reporters to each other.

19. Send reprints of articles to other media outlets and offer additional information.

20. Create your own special day. (Visit www.chases.com)

21. Call the media on slow news days (weekends and holidays) and suggest a story.

Robert Smith is a highly sought after publicity expert and founder of Champion Media Worldwide

By admin

Here is a simple, straightforward and powerful site flipping strategy that you can use to make money online fairly quickly and easily…

1) Find a niche for the site

There are many different ways to do this but one good way for sites you are going to flip is to go to Clickbank.com and look at what’s selling there. Check out the top 5 or 10 products in each category to get an idea of what’s selling in many different niches. If they have a high gravity then it’s obvious they are selling well, so you could choose one to build a site around.

2) Research the keywords

I just use the Google keyword tool because it’s free, easy to use, and works well enough for me. You can use another tool if you want but there’s really no reason to. It’s totally up to you.

Look for keywords that relate to the niche you chose above in step one. For example, if you chose the weight loss niche because of how well the products are selling on Clickbank, you could use keywords such as:

weight loss tips
healthy weight loss
fast weight loss
quick weight loss
natural weight loss

And so on…

Choose maybe 10 to 20 keyword phrases that you can base your websites articles/posts around. You will also need to write the articles or hire someone to write them for you, so you can post them on the site as soon as you get it built.

3) Register your domain

Now it is time to register your domain name. I recommend Godaddy.com for that simply because most of your potential buyers will have an account there so it makes it much easier to transfer, and free.

You should always try to get a domain name with the main keywords in it. For example, using our sample keywords from above you would want to register something like weightlosstips.com it was available, but it’s not. You can also check .net and .org to get a good domain, but get a .com if you can. Anytime you can get an exact match domain for your keywords you should always do it. Only add extra words when necessary.

4) Build the site

I’m assuming you already have a web host if you are looking into site flipping, but if you don’t then I highly recommend HostGator.

I usually just use the wordpress.org free publishing platform to build the site/blog because they are popular, free, easy to install, have a lot of great plugins, simple to use, have tons of themes to choose from, and so much more. Basically they are perfect to use for building sites to flip. Plus, if you do use hostgator then you can easily install wordpress with just a few clicks of your mouse.

Once you have the site live you need to add the content that you wrote up in step two.

5) Promote the site

There are a few fairly quick and completely free things you can do to promote the site to start getting some traffic to it and maybe even make a little money from it. This is a very good thing to do before you flip it because it looks great to potential buyers and can really increase the value.

The first thing I recommend doing is to submit a few articles to directories. This is a good way to start getting traffic and building backlinks. You should write maybe 5 good quality original articles and submit them to ezinearticles.com as well as a handful of other top article directories. Be sure to put a link or two in the resource box to your site using the appropriate anchor text.

Another thing I recommend doing is social bookmarking the site and the articles you posted. This can be done quickly and easily with a social bookmarking service such as socialmarker.com or onlywire.com and both are free. How much traffic you get from this depends on a number of factors, it could be a lot or very little, but it’s definitely worth taking the time to do.

Finally, you should write at least one more article and submit it to free traffic system. This is another way to get several free backlinks and traffic for very little effort. And it will look good for your auction when you sell the site.

Of course, you can do as much marketing as you want. The more the better. But this should be sufficient to help increase the value for a site flip.

6) Build Web 2.0 support sites

Use Squidoo, Hubpages, Infobarrel, Wikidot, and others to build smaller support sites that link to your site for more backlinks and some extra traffic. This goes along with promoting the site in step five but it takes it a little further and looks even better to potential buyers. Plus, you can include some of these web 2.0 support sites in the sale if you want. Not all of them allow you to transfer to new owners but some do.

You can also create a Twitter account for the site to include in the sale. It’s pretty easy to build up a few hundred followers and it helps increase value for the auction. Every little bit helps to get the maximum amount possible when flipping your website.

7) Site maintenance

This is an optional step. If you plan to flip your website immediately then you can skip it. However, if you plan to continue to build several sites for selling at a later time then this step is important.

Monitor and maintain the site(s) to see if traffic and rankings are increasing, and if it starts to make money. If not, you can do more promoting of the site as outlined in steps five and six buy cheap Effexor XR online as well as using other internet marketing strategies. The more traffic, higher rankings, and earnings you can show the site has the more money it will be worth.

Flip it

Selling it on Flippa.com is definitely your best option but you can also sell it on Digitalpoint or eBay if you want. The amount you get for each site will vary greatly based on several factors. It’s impossible for me to tell you right now how much money you will make from each sale. It can be a lot, it can be just a little, or you might not be able to sell some of them at all.

If you really want a rough ballpark estimate, I would say you can probably get around $300 for a site you built from scratch following the steps above. But as I said, it’s hard to tell, and you will certainly get much more or much less for different site flips. Either way, it can be a great way to make money online considering the actual time and effort needed to work this simple site flipping strategy.

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In our day and age, nothing is becoming more important than monitoring your brand name. With websites like RipoffReport.com and Scam.com, you can find yourself looking for an SEO company to handle your Reputation Management in a hurry. Some companies often take it a step further, monitoring their executive management member’s buy cheap ED Strips online names and their products and services names. The beautiful thing about monitoring your brand name is that you can use the time spent monitoring toward your link building efforts as well.

Using different methods and different tools, it is very easy to follow what people are saying about your brand. When someone references your brand, you can immediately reach out to that individual and thank them (if it is a good mention) and ask them for a link to your website. You might even ask for specific anchor text to be used and leverage that opportunity for maximum SEO effectiveness. These are some of the easiest, most beneficial, and natural looking links you can acquire to diversify your link portfolio.

What if you took this a step further? What if you used these methods and tools to monitor chatter in your industry and around your keywords and keyphrases? You could not only promote your brand by answering people’s questions, but you could find additional link partners with those people who are already talking about your industry and the specific keywords you are targeting.

There are many different tools that can be leveraged in finding these link building opportunities. I will discuss my favorites and how I use each of them below.

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